A Just Listed campaign run through MVP's own Ads Manager, putting the new listing in front of local buyers across White Gum Valley and surrounds and driving them straight through to the listing.
A Just Listed campaign has one job: get the property in front of buyers in the right area and drive them through to the listing. On $49.90 in spend, this one did exactly that, with buyers clicking through at a rate well above typical single-listing performance.
At an 11.81% link click-through rate and 8¢ per click, this campaign landed well above typical performance for a single listing ad. 521 of those 646 clicks (81%) tracked through as landing page views on the listing itself, a notably tight click-to-view rate. Local visibility and buyer traffic to the listing were the job here, and both came in at a cost that leaves plenty of room in the budget for the next one.
Everyone this campaign reached now sits in MVP's Meta engagement pool for Spearwood and surrounds, ready for retargeting on future listings in the area.
This Just Listed campaign ran on Meta, reaching a geo-targeted audience around White Gum Valley. The figures below come straight from the confirmed Ads Manager export.
| Metric | Result | Benchmark | Read |
|---|---|---|---|
| People reached | 3,332 | Local buyer coverage | On target |
| Impressions | 5,468 | – | No benchmark |
| Frequency | 1.64 | <3.5 | Healthy |
| Link clicks | 646 | – | No benchmark |
| Link click-through rate | 11.81% | – | Strong |
| Cost per click (link) | $0.08 | $0.50 – $1.50 | Well below benchmark |
| Cost per click (all) | $0.07 | $0.50 – $1.50 | Well below benchmark |
| Landing page views | 521 | – | Strong (81% of link clicks) |
| Cost per landing page view | $0.10 | – | Strong |
| Cost per lead | N/A | N/A for Just Listed | Not applicable |
Landing page views came in at 521 against 646 link clicks, about 81% conversion from click to on-page tracking. That's a tighter click-to-view rate than we typically see between Meta's click tracking and a listing platform's analytics, a good sign the ad and the landing experience told the same story.
The campaign targeted people aged 30 and over within a 10 mile (around 16km) radius of White Gum Valley, with home-related interests layered on to lean spend toward people actively engaged with property.
A radius centred on White Gum Valley that takes in Spearwood and the surrounding southern suburbs. Broad enough to catch buyers moving within the area, tight enough to keep the ad relevant.
An age floor of 30 focuses spend on buyers at a home-owning life stage, with interests in House, Home improvement and Home layered on top. All genders included.
Every person reached builds MVP Real Estate's warm engagement audience for future retargeting and subsequent campaigns in this area.
Frequency held at 1.64 (5,468 impressions divided by 3,332 reach), comfortably under our 3.5 ceiling. The audience wasn't oversaturated, and new buyers were still being reached throughout the run rather than the same people seeing the ad repeatedly.
$49.90 in spend, 3,332 people reached, 646 link clicks and 521 landing page views. Here's what this run proved, and the one clear next move.